Social Media Marketing (SMM) is the use of internet-based tools to promote products and services. Social media marketing uses various forms of electronic communication including websites, mobile phones, e-mail, instant messaging, video games, and podcasts.
The term was first coined in 1999. In its early days, SMM was referred to as digital advertising, an abbreviation for "digital advertising methods," "social media marketing" and even social media management techniques (SMMTs). As digital technologies have become an increasingly central part of people's lives, companies recognize the importance of having a strategy in place to effectively engage with their customers through social channels.
There are many benefits of using social media marketing to market your business. Here are some of them:
• Increase brand awareness
• Gain customer trust
• Build relationships with potential clients
• Create buzz around your product/service
• Generate leads
• Get feedback about your company
• Promote your website
• Improve SEO rankings
• Increase traffic to your site
• Expand your network
Social Media Marketing (SMM) is a type of marketing that involves using social networks to promote products and services. SMM is different than traditional advertising methods because it focuses on building relationships between businesses and consumers rather than just trying to reach as many people as possible. Social networking sites such as Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and others have become popular tools for SMM.
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